AUDIENCE - why and how do you consume music?

How do you consume music?
When? do you have a daily music routine? Is some music more suitable at a certain time of day than another?

Where? clubs, bedroom, gigs, car?

Who with? do you share your music or is it an individual experience?

How? radio, computer, ipod, tv, live, dancing, homework, getting ready ie doing other things - background wallpaper

Why? What are the pleasures associated with music consumption? What does it offer the audience and what needs does it gratify?

USES AND GRATIFICATIONS THEORY

Personal Identification - when I used to get angry with my parents I used to blast songs that would express how I feel and that would make me feel better

Information - sometimes you learn something from a song? Oliver Cromwell by Monty Python taught me some history.

Entertainment - Madonna and her dance moves

Social Interaction - songs my friends and I would always request  and dance to when we went out

escapism

create mood - romance, melancholy, upbeat

cheer you up

get you in the mood to go out

add atmosphere to a gathering

help you sleep

distraction

companionship - driving, travelling

Audience

• Before you start your productions you need to demonstrate that you've investigated what your target audience wants. Survey monkey it and show your findings.
• It is also a good idea to go on some of your original band fan pages and ask them what they think of your music video ideas so far
• I'm happy to get the year 12s to answer your questions and you will do the same for them
• Ask non media students also

After your research is complete write a summary and description of your typical audience including photos of them at gigs or festivals etc and a description of other tastes, clothing, music etc and include primary audience and secondary audience.

Here are a couple of student evaluations of audience research:

Pop music video – audience research from Ethan Burton

Music videos audience survey new from bavickery