A2 Music Video

Representations

https://www.youtube.com/watch?v=L0dxByaPWhM https://www.youtube.com/watch?v=gOMhN-hfMtY&feature=kp

http://rmaygreen.blogspot.co.uk/2011/10/male-gaze-theory.html



THE EVOLUTION OF "SEXY" IN MUSIC VIDEOS SUPERCUT from Patrick Peris on Vimeo.


Representation is one of your evaluation questions and also possibly a question in the exam paper so it's important to analyse a few videos and look at various representations.

VoyeurismFreud - erotic pleasure can be gained by looking at a sexual object (preferably when the object is unaware of being watched).
Find an example of this.
Male Gaze- Laura Mulvey 1975 proposed that because filmmakers are predominantly male the presence of women is often for the purposes of display (rather than narrative). This is to facilitate a voyeuristic response in spectators, which presumes a male gaze (regardless of the gender of spectator) one that is or may feel like a powerful controlling gaze at the female on display who is effectively objectified and passive. In male performance videos the voyeuristic treatment of the female body is often apparent, with the use of dancers as adornments to the male star ego.
Examples?
Exhibitionism - Female performers being at once sexually provocative and apparently in control of and inviting a sexualised gaze in what could be termed as the opposite of voyeurism.
Upload an example of exhibitionism please.
The debate is: Who is exploiting whom? Is the female flesh on display simply a cynical exploitation of the female body to increase male profit margins or a life enhancing assertion of female self-confidence and sexual independence?
We would like you to find the following representations in music videos and use representation and textual analysis words to apply to:
  • female gaze (when men seem to be objectified/exploited/over sexualised)
  • homosexuality
  • strong dominant female