Halfway presentations/evaluations

Watch one or two presentations from the other groups and give them feedback on:

• The Artist - Name, Image, Stage Presence, Suited to Genre
• Music Video idea with teaser 
• Website/Digipak drafts
• Music Genre - is there a clear brand image and link between video, website, digipak, interviews.
• How are you targeting your audience? Interviews, social media, magazines etc
• What is your USP - Unique selling point - how is there a gap in the market for this artist/song, what will you do differently?                                   
• Any other comments? What are they doing particularly well? Even better if? Marks out of 50

http://gbhsa2elonawoodford.blogspot.co.uk/2016/11/halfway-evaluation.html

http://gbhsa2henton.blogspot.co.uk/2016/11/halfway-evaluation.html

Music video prelim task evaluation

Make sure you have uploaded storyboard, evidence of planning/props list, final video practise and evaluation.

1) Who did you work with and how did you manage the task between you?

2) How did you plan your sequence? What processes did you use?

3) What theories could you apply to the video you chose?

4) What technology did you use to complete the task, and how did you use it?

5) What factors did you have to take into account when planning, shooting and editing?

6) How successful was your music video copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production?

7) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video, do you think?

8) How does it compare with filming an opening to a film?

9) What are your strengths and weaknesses as a group member?

10) Looking at the other group's videos which do you think were most successful and why?

Assessment in Research and Planning

Assessment: to achieve Level 4 (16 - 20 marks) in Research and Planning, you must demonstrate

• excellent research into similar products and a potential target audience
• excellent organisation of actors, locations, costumes and props
• excellent work on shotlists, layouts, drafting, scripting or storyboarding
• excellent time management
• excellent level of care in the presentation of the research and plannning
• excellent skill in the use of digital technology or ICT in the presentation
• excellent communication skills

Assessment: To achieve Level 4 in production (50 - 60 marks*) you are expected to demontrate excellence in the creative use of most of the following technical skills:

• holding a shot steady, where appropriate
• framing a shot, including and excluding elements where appropriate
• using a variety of shot distances, where appropriate
• shooting material appropriate to the task set
• selecting mise-en-scene including colour, figure, lighting, objects and setting
• editing so that meaning is apparent to the viewer
• using varied shot transitions, captions and other effects selectively and appropriately for the task
• using sound with images and editing appropriately for the task

Where a candidate has worked in a group, an excellent contribution to construction is evident. Differences in the contributions made by individual candidates must be clearly indicated on the teacher marksheets. When marking the production, teachers must focus on the quality of the brand identity across the promotion package as a whole, as well as on the indidvidual productions.

*The main task will be marked out of 40 (level 4 = 32-40 marks), and the two
ancillary tasks will be marked out of 10 each (level 4 = 9-10 marks).